It's been nearly two years since I blogged a DrupalCon road trip, so it's high time for another one. Not that there weren't other DrupalCons in between, but the trip to Sydney was rather short. And although we did drive a fair bit before Portland, we ended up where we started, so it was not really a road trip. To get to Prague we took a train, so that was out too. Thus, DrupalCon Austin.
Just after DrupalCon Sydney at the start of February of this year, I overheard some people wondering why they should sponsor a DrupalCon. Considering the people who attend, there's not a lot of product selling you can do if you're a Drupal shop and unless you're looking to hire delegates as new staff, there's not a lot of direct benefit from having a sponsor booth or table.
Obviously, helping to fund a DrupalCon and the Drupal Association via a sponsorship are good things to be doing for the community, but the payoff isn't necessarily immediately apparent. However, there definitely is one. There just hasn't been a metric for it, let alone a testable metric.